Privacy policy

Effective Date: December 10, 2025

Fern & Friend ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how your data is collected, used, and shared when you visit or make a purchase from our website.

By using our site, you agree to the practices described below.

1. Information We Collect

We collect information when you:

  • Visit our website
  • Place an order
  • Start a subscription
  • Sign up for email or SMS
  • Contact customer support

This may include:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment information (processed securely by Shopify)
  • IP address and device information

2. How We Collect Information

Your information is collected through:

  • Shopify checkout and customer accounts
  • Klaviyo email and SMS forms
  • Meta advertising platforms
  • Google Analytics 4
  • Microsoft Clarity session recordings
  • Cookies and similar technologies

3. How We Use Your Information

We use your information to:

  • Process orders and subscriptions
  • Deliver products
  • Provide customer support
  • Send order and account updates
  • Send marketing emails and texts if you opt in
  • Improve site performance and user experience
  • Prevent fraud and unauthorized activity

We do not sell your personal information.

4. Sharing Your Information

We only share your information with trusted third parties required to operate our business, including:

  • Shopify for e-commerce and payments
  • Klaviyo for email and SMS messaging
  • Meta advertising platforms
  • Google Analytics
  • Microsoft Clarity
  • Shipping partners

These providers are required to safeguard your information.

5. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience on our site. These tools help us understand how visitors use the site, measure performance, personalize content, and support advertising.

What We Collect

Our tracking partners may collect information such as:

  • Pages you visit
  • Actions you take on the site
  • Device and browser details
  • IP address
  • Referral sources

This information helps us analyze site performance and improve the shopping experience.

Tools We Use

We work with the following tracking partners:

  • Google Analytics 4
  • Meta (Facebook and Instagram)
  • Klaviyo
  • Microsoft Clarity
  • Shopify analytics tools

Microsoft Clarity uses heatmaps and session recordings to help us understand how customers interact with our website. These recordings do not capture sensitive information such as payment details.

How You Can Control Cookies

You may disable cookies through your browser settings. Doing so may affect certain site features or functions. We do not sell personal information.

6. Email and SMS Communications

If you opt into email or SMS communications:

  • You agree to receive recurring messages
  • Message and data rates may apply
  • You may unsubscribe at any time
    • Email: click “unsubscribe”
    • SMS: reply STOP

We never sell your contact information.

7. Subscription Data

If you purchase a subscription:

  • Billing information is securely stored by Shopify
  • Subscription status is managed in your customer account
  • You may cancel before your next billing cycle

8. Data Security

We use standard security measures to protect your information. Payment data is encrypted and processed directly by Shopify and is never stored on our servers.

9. Your Rights

You may request:

  • Access to your data
  • Corrections to your data
  • Deletion of your data

To make a request, contact us at: hello@fernandfriend.com

10. US-Only Operations

Fern & Friend operates exclusively within the United States. Our services, shipping, and marketing are intended for US customers only.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

12. Children’s Privacy

Our website is not intended for individuals under 18. We do not knowingly collect information from children.

13. Changes to This Policy

We may update this policy as needed. Changes take effect immediately upon posting.

14. Contact Information

For privacy questions or requests:

Brand: Fern & Friend
Email: hello@fernandfriend.com
Business Address: 107 N 11th St, #410 Tampa, FL 33602